How It All Began
The original idea of coupling Love and Fashion was born in 2010, when PUT ON LOVE founder, Lina, started a lifestyle blog to sell women's donated fashion items online and give 100% of its profits to support women and children through different charities in Orange County, California. Later, the idea empowered her even further to create a fundraising event called "PUT ON LOVE", where she organized a group of fashion vendors in Los Angeles to join her sell goods and benefit a local women and children shelter. After a few more charitable events, Lina eventually established her own for-profit company and launched a retail website on July 7, 2014.
The shop was named PUT ON LOVE, after her first fundraising event, with the mission of promoting love, giving, and empowering women in her community and around the world.